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November 5, 2008
Saturday Night Football and College Football Primetime Lead ABC and ESPN
College Football Audience Increases
Texas at Texas Tech ABC’s Fifth Most-Viewed Regular Season Game Ever
ESPN is posting significant audience increases for its college football game
coverage on ABC and ESPN over last year through the same point, led by the
Saturday Night Football series on ABC and the weekly ESPN College Football
Primetime.
ABC and Saturday Night Football Presented by Southwest Airlines
ESPN on ABC’s Saturday Night Football – the only weekly primetime college
football series on broadcast television -- is averaging 5,444,000
households, based on a 4.8 rating through November 1, marking increases of
33 percent (vs. 4,097,000) and 33 percent (vs. 3.6) over last year at the
same point. Additional highlights:
* The 39-33 Texas Tech victory over then-#1 Texas averaged a 8,590,000
households based on a 7.5 rating, making it the network’s fifth-most viewed
regular-season college football game (and the seventh-highest rated) ever.
It is the most-viewed and highest-rated game this year.
o The game is also the most-viewed and highest-rated Saturday Night Football
telecast since November 25, 2006 – a 10,048,000 households and a 9.0 rating
for a 44-24 USC victory over Notre Dame.
o For the second consecutive week, the Saturday Night Football matchup
propelled ABC to win the night in households. In addition, ABC won the night
in key demographics, including adult 18-34, 18-49 and 25-54.
Overall, college football on ABC is averaging 4,608,000 households and a 4.0
rating, marking increases of 14 percent (vs. 4,040,000) and 11 percent (vs.
3.6) over last year.
ESPN and College Football Primetime
ESPN’s College Football Primetime is averaging 2,591,000 households, based
on a 2.7 rating through November 1, marking increases of 9 percent (vs.
2,369,000) and 8 percent (vs. 2.5) over last year at the same point.
Overall, ESPN is averaging 2,020,000 households and a 2.1 rating for its
college football coverage, marking increases of 2 percent in households (vs.
1,973,000) and 5 percent in ratings (vs. 2.0) over last year.
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